Get to know the top-rated cannabis educator and dispensary destination in Massachusetts.

The Concept of Reverie

The word reverie perfectly describes how we approach every day at the dispensary, but also the emotion we hope you achieve when you use our products. Synonymous with a dreamy, musing, pleasant state, that sense of lightheartedness and contentment drives our practice—and yes, it’s the concept that led us to half of our name.

Name Origins

Our name also pays tribute to the celebrated year in which the first state decriminalized cannabis—a great win after a decades-long fight for legalization. Now, much has changed thanks to the initial steps of activists and progressive lawmakers. If not for them, Reverie 73 would not exist. We embrace our storied past and help our customers understand our expansive industry.

The Culture

We’re More Than Just a Dispensary
At Reverie 73, we lead with respect and kindness to ensure that anyone—from the novice to the experienced user—feels comfortable enough to ask questions and explore their curiosities. Our showroom is the perfect place to learn about consumption methods, effects of the plant, and the legal rules and regulations that govern it. We’re here to be a trusted guide and resource as you embark on your cannabis journey.

The Experience of Shopping at Reverie 73

When you walk into a Reverie 73 dispensary, you’ll be met by our warm and knowledgeable staff who always aim to listen, explain, inspire, and delight. Our clean, bright, and open spaces were designed with social interaction in mind. When you walk into Reverie 73, we want you to feel like you’ve just arrived at your best friend’s or beloved family member’s house. When you’re here, you’re one of us.

Navigating the Constantly Changing Cannabis Offerings

As the cannabis industry continues to undergo change, with new products and delivery systems introduced at exponential rates, Reverie 73 is here to help you access and understand it at every turn.

Our Community

Our staff is proud to be active members of the communities we live and work in, and we always strive to make a positive impact. Whether running weekend cleanups downtown or volunteering at or sponsoring events, we believe in the importance of playing an active role in the cities and towns we serve. Check out some of our most recent initiatives below.