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About Reverie 73

A Little Bit About Reverie 73

The Name

The word reverie is synonymous with being lost in thought, daydreaming and thinking about pleasant things. It’s that sense of lightheartedness and contentment that drives everything we do here at Reverie 73 — and yes, it’s the concept that led us to half of our name.

The other half is rooted in the decades-long history of cannabis’ legal status in the United States. One of the first major steps toward legalization in the U.S. was in 1973 when a group of states came together to decriminalize the possession of small amounts of cannabis. Things have obviously changed since then, but we wouldn’t be where we are today without the collective efforts of activists and progressive lawmakers throughout the entire timeline of legalization in America.

While always remaining cognizant of the long history and constantly fluctuating status of cannabis in the U.S., our entire Reverie 73 team is here to help you learn about and experience the facets of the industry that you’d like to explore the most. And if you’re not sure where to start or what type of dream you’re chasing, no worries—we can help with that, too.

The Culture

Reverie 73 is more than a cannabis dispensary. It’s a comfortable space for all people to come in and ask unlimited questions, follow curiosities and try new things. We work on the tenets of respect and kindness, so you can be assured that no question is too big or too small.

The Experience

We know that the cannabis industry can be a bit difficult to grasp all at once, especially considering its high rate of change in terms of both products and delivery systems. Our team members work hard to keep our spaces feeling clean and bright and to ensure that, here, you’ll be treated as a member of our family. Feel free to join us, ask questions and maybe make some friends along the way! Our goal is for everyone to feel comfortable in the space we’ve created and to help make the cannabis industry accessible and understandable for every person. If you have any feedback on our process or any questions for our team members, fill out the form below and we’d be happy to help.


Our Community

Our staff is proud to be active members of the communities we live and work within, and we are always striving to make a positive impact. Whether running weekend cleanups downtown or volunteering at or sponsoring events, we all believe in the importance of playing an active role in the cities and towns we serve.


Check out some of our most recent initiatives below!

Community Engagement

Here’s a sampling of what we’ve been up to lately:

  • We donated our first week of sales to the Merrimack Valley Food Bank.
  • Donated 30 backpacks full of school supplies to the House of Hope in Lowell and Emmaus House in Haverhill.
  • Staff members played in the Sunrise Fund Golf Tournament to benefit those in recovery and on the path to sobriety.
  • R73 staff members rode in Emmaus House’s Cycle for Shelter.

Contact Us

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Reverie 73 Lowell: Now Open

1148 Bridge Street, Lowell, MA 01850

Monday - Saturday 11 a.m. to 9 p.m.
Sunday 11 a.m. to 8 p.m.

Coming Soon

Reverie 73 Beverly: Coming Soon

350 Rantoul Street, Beverly, MA 01915

Check back for up-to-date information!

Coming Soon

Reverie 73 Gloucester: Coming Soon

73 Essex Avenue, Gloucester, MA 01930

Check back for up-to-date information!