Discover your loyalty tier in our Reverie Rewards Program based on your spending from the past year. Earn rewards, access exclusive perks, and make your way through four tiers of benefits, each one bringing you closer to more savings, more experiences, and more from Reverie 73.
Redeem Your Points
Loyalty tier will be determined based on June 2025 – June 2026 spend. If previously signed up for VIP Program and receive communications, no action needed.
We will need your name, phone number, and email, and we can get you set up right now. You’ll start earning points on this purchase.
You can check through the wallet link we send to your phone or email. We can also look it up for you in-store if you have your phone number.
No, but if you want to see information on your status and points, you will need to look there or ask a Muse.
You earn points on every purchase based on your tier (pre-tax purchase dollars). Everyone starts at Inspire — 1 point for every dollar you spend. As you spend more over the year, you move up tiers and earn at a higher rate.
Your points are good as long as you shop with us at least once every 180 days. Any purchase keeps your balance active.
Once you hit 250 points, you can redeem for $5 off. The rewards go up from there — 500 points gets you $10 off, 1,000 points gets $20 off, and 2,000 points gets $40 off. Just open your wallet at checkout, and we can apply it.
Tiers are based on how much you spend over a rolling 12-month window. Inspire is $0–$499, Delight is $500– $999, Dream is $1,000–$2,499, and Reverie is $2,500 and up. You upgrade tiers automatically as soon as you cross a threshold
If your 12-month spend drops below your current tier threshold, you’ll have a 30-day grace period before your status adjusts. You’ll get a heads-up via email so you have a chance to maintain it.
Yes — you earn points on whatever you actually pay after discounts are applied.
Yes, your loyalty account is across all three locations. Spend at Lowell, Gloucester, and Beverly all counts toward the same points balance and tier status.
The program is designed around dollar-off rewards — points redeem for discounts on your purchase. Free product rewards may be available depending on how things are set up at launch. Your Muse can confirm what’s available that day.